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##### Publisher - September 2024

##### How The Hans India Achieved 95%+ Fill Rate with a Mobile-First Approach

The Hans India is a leading regional digital news publisher providing comprehensive political coverage, regional stories, business updates, and live news to a diverse audience across India.

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## Services

Ads Monetization

## Platforms

IR Bidding System

## Result 1

## 185%+

Revenue Increase

## Result 2

## 95%+

Increase in Fill Rate

## Services

Ad Monetization

## Platforms

IR Bidding System

## Result 1

## 55%

Increase in CPM

## Result 2

## 55%

Revenue Increase

##### Project Overview

The Hans India operates in a high-velocity news environment where traffic volume does not automatically translate into revenue. Prior to partnering with Increase Rev, the publisher struggled with stagnant advertiser demand and severe under-utilization of its inventory. Fill rates hovered below 55%, meaning nearly half of the site’s available ad space was going unsold. Furthermore, the platform’s mobile monetization was hindered by a legacy desktop-centric layout, while a lack of transparent reporting from previous partners made it difficult to track actual earnings or optimize performance.

##### Solution

Increase Rev implemented a comprehensive recovery strategy focused on mobile-first optimization and demand density. We began by re-aligning ad placements to match real-world mobile user behavior, prioritizing visibility within high-engagement sections like live updates and regional news. By refining the layout structure specifically for smaller screens, we ensured higher viewability and more consistent ad rendering across all mobile devices.

To solve the fill rate crisis, we deployed the IR Bidding System to attract a wider pool of programmatic and premium advertisers. This intensified auction competition, ensuring that even remnant inventory was captured by high-quality demand. We supplemented this with continuous A/B testing of ad formats to find the ideal balance between user experience and impression delivery. Finally, we introduced a transparent reporting framework that provided the publisher with absolute clarity on gross revenue and net earnings, eliminating the uncertainty of previous partnerships.

##### Results

The transition to Increase Rev’s managed ecosystem delivered an immediate and sustained impact. Ad revenue surged by over 185%, fueled by the increase in demand competition and the technical optimization of mobile traffic segments. Most notably, the fill rate climbed from a baseline of 55% to a consistent 95%+, effectively maximizing the value of every visitor to the site. Since 2017, this partnership has allowed The Hans India to scale its digital operations with the confidence that its inventory is fully monetized and its reporting is 100% reliable.

### Client Testimonial

“We are happy with the services provided by Increase Rev. Their reporting is transparent and reliable, and the team consistently provides strong support. Based on our experience, publishers working with them can feel confident about their monetization.” — The Hans India Team

##### testimonials

## What Publishers Say About Working with Us

See what our publishing partners have to say about their experience with Increase Rev.

[revix_trustpilot_reviews]
❝

Account manager is great. Revenue increased after switching to them.

Account manager is great
Dr. Eyad Makki

❞

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