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##### Publisher - March 2024

##### How prnt.sc Achieved a 60%+ Revenue Lift by Replacing AdSense with Full-Stack Optimization

prnt.sc is a premier global image-sharing platform and the primary web-hosting home for Lightshot, one of the most widely used screen-capture productivity tools in the world.

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## Services

Ads Monetization

## Platforms

IR Bidding System

## Result 1

## 60%+

Revenue Increase

## Result 2

## 60%

Increase in eCPM

## Services

Ad Monetization

## Platforms

IR Bidding System

## Result 1

## 55%

Increase in CPM

## Result 2

## 55%

Revenue Increase

##### Project Overview

As one of the world’s most popular image-sharing and productivity tools, prnt.sc commands massive global traffic. However, the platform was historically reliant on AdSense, which consistently underperformed particularly across its high-traffic gallery and tool pages. The site faced a common “utility” challenge: high impression volume but low eCPMs and a lack of access to premium, direct advertiser demand. To unlock its true market value, prnt.sc required a move away from a single-network setup toward a specialized monetization strategy capable of handling global scale while improving page performance.

##### Solution

Increase Rev initiated a complete overhaul of the site’s monetization engine, replacing the AdSense setup with a sophisticated, full-stack optimization framework. Central to this transition was the integration of the IR Bidding System, which opened the inventory to a diverse pool of premium direct demand and global programmatic buyers. To maximize the value of every single impression, we deployed the IR UPR Optimizer, an AI-driven tool that manages dynamic Unified Pricing Rules (UPR) to push eCPMs to their highest possible threshold in real-time auctions.

Recognizing the long session duration typical of productivity tools, we implemented the IR Ad Refresh Optimizer to intelligently rotate ads based on user activity, significantly increasing yield per session without compromising the user experience. This was balanced with the IR Lazy Loading Optimizer, which ensured that ads only loaded as they entered the viewport. This technical refinement not only improved page load speeds but also drastically boosted viewability scores, making the inventory far more attractive to top-tier advertisers.

##### Results

The shift from a basic AdSense configuration to Increase Rev’s optimized stack resulted in an immediate 60%+ increase in total ad revenue. Beyond the financial gains, the platform saw a significant uplift in premium demand fulfillment across all global geographies, reducing the site’s dependence on remnant filler. By stabilizing page performance and improving ad viewability, Increase Rev established a scalable, fully optimized framework that has sustained growth for prnt.sc since 2016, proving that even the largest utility platforms can find hidden value through expert technical management.

##### testimonials

## What Publishers Say About Working with Us

See what our publishing partners have to say about their experience with Increase Rev.

[revix_trustpilot_reviews]
❝

Account manager is great. Revenue increased after switching to them.

Account manager is great
Dr. Eyad Makki

❞

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