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##### Publisher - July 2023

##### How IGN Increased Ad Revenue by 40%+ with LATAM Advertiser Access

IGN is a premier global gaming and entertainment platform delivering high-authority news, reviews, and video content to a massive worldwide audience.

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## Services

Ads Monetization

## Platforms

IR Bidding System

## Result 1

## 40%+

Revenue Increase

## Result 2

## 120%

Increase in LATAM Advertisers

## Services

Ad Monetization

## Platforms

IR Bidding System

## Result 1

## 55%

Increase in CPM

## Result 2

## 55%

Revenue Increase

##### Project Overview

As a global leader in gaming and entertainment, IGN commands a massive audience, yet its Latin American traffic—specifically in markets like Argentina and Mexico—remained under-monetized. The platform faced significant eCPM volatility and struggled to attract premium regional advertisers, leading to low competition per impression. This issue was compounded by fragmented monetization strategies across mobile, AMP, and video inventory. IGN’s primary objective was to stabilize CPMs and resolve these technical inefficiencies to unlock the full revenue potential of its high-value gaming and technology segments in the LATAM region.

##### Solution

Increase Rev partnered with leading Latin American ad agencies to bring in premium demand tailored specifically to IGN’s regional audience, immediately increasing competition per impression. By deploying the IR Bidding System, the team applied targeted ad optimization strategies to improve yield and stabilize CPMs, ensuring consistent pricing across previously volatile LATAM traffic. This focused approach allowed IGN to tap into high-value gaming and technology advertisers who require precise audience targeting within the region.

To further enhance performance, the platform’s mobile and AMP inventory was completely restructured to capture higher-value demand. By optimizing these specific segments, we removed technical barriers to monetization and ensured that high-CPM placements were prioritized. Ongoing performance was managed through a rigorous cycle of daily monitoring and real-time bid adjustments, providing the technical precision necessary to sustain revenue growth and ensure stable delivery for IGN’s premium advertiser partners.

##### Results

The partnership transformed IGN’s underperforming LATAM traffic into a reliable and scalable revenue stream, resulting in a 40%+ increase in regional ad revenue. By expanding access to premium gaming and technology advertisers, we significantly improved demand quality and reduced the volatility that previously plagued the region’s CPMs. Partnering in 2019, Increase Rev has provided IGN with the technical precision and demand density required to stabilize their international growth, creating a more predictable and profitable monetization framework for their global expansion.

##### testimonials

## What Publishers Say About Working with Us

See what our publishing partners have to say about their experience with Increase Rev.

[revix_trustpilot_reviews]
❝

Account manager is great. Revenue increased after switching to them.

Account manager is great
Dr. Eyad Makki

❞

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