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##### Publisher - August 2023

##### How AppleInsider Increased Ad Revenue 85%+ via Anti-Fraud Systems

AppleInsider is a premier global authority on Apple technology, delivering breaking news, in-depth reviews, and comprehensive product guides to a highly targeted audience.

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## Services

Ads Monetization

## Platforms

IR Bidding System

## Result 1

## 85%+

Revenue Increase

## Result 2

## 100%

Reduction in Invalid traffic

## Services

Ad Monetization

## Platforms

IR Bidding System

## Result 1

## 55%

Increase in CPM

## Result 2

## 55%

Revenue Increase

##### Project Overview

Despite its prestige and high-quality content, AppleInsider faced a significant monetization hurdle: severe revenue deductions caused by invalid clicks and impressions (IVT). These deductions not only eroded the publisher’s bottom line but also damaged their reputation with premium programmatic buyers, discouraging high-value direct demand. The platform’s existing monetization framework lacked the specialized security layers needed to filter traffic quality, resulting in volatile earnings and missed opportunities for the site’s high-value, tech-focused inventory.

##### Solution

Increase Rev implemented a dual-track strategy focused on traffic integrity and niche demand expansion. We deployed a comprehensive, enterprise-grade anti-fraud system designed to block invalid interactions in real time. By filtering out non-legitimate clicks and impressions before they reached the exchange, we ensured that only clean, high-intent traffic was monetized. This immediately restored the site’s health score among top-tier advertisers and eliminated the cycle of month-end revenue clawbacks.

With the platform’s traffic integrity secured, we aggressively expanded AppleInsider’s access to direct demand. We secured and integrated exclusive direct deals with Apple-related peripheral brands and technology advertisers specifically looking to reach a 100% relevant audience. By matching the site’s niche content with category-specific high-value campaigns, we transitioned the platform away from generic programmatic ads toward premium, high-CPM placements that resonated with their core readership.

##### Results

The implementation of Increase Rev’s anti-fraud and premium demand framework delivered a transformative 85%+ increase in ad revenue. The restoration of traffic quality regained the confidence of premium advertisers, leading to a higher consistency in demand fulfillment and an overall improvement in revenue quality. Since 2018, AppleInsider has maintained a strengthened monetization ecosystem that maximizes every impression while providing a stable, sustainable platform for long-term growth in the competitive tech news space.

##### testimonials

## What Publishers Say About Working with Us

See what our publishing partners have to say about their experience with Increase Rev.

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Account manager is great. Revenue increased after switching to them.

Account manager is great
Dr. Eyad Makki

❞

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