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##### Publisher - Januray 2025

##### How Chessgames Achieved 60%+ Revenue Growth via AI-Driven Desktop Optimization

Chessgames.com is a premier global destination for the chess community, housing one of the world’s most extensive databases of historical and contemporary chess matches.

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## Services

Ads Monetization

## Platforms

IR Bidding System

## Result 1

## 60%+

Revenue Increase

## Result 2

## 35%

Increase in eCPM

## Services

Ad Monetization

## Platforms

IR Bidding System

## Result 1

## 55%

Increase in CPM

## Result 2

## 55%

Revenue Increase

##### Project Overview

While Chessgames.com maintained a loyal and massive audience, its ad setup was not fully capturing the value of its niche, high-intent traffic. The publisher sought to move beyond static ad delivery toward a more competitive, demand-dense environment. A specific challenge lay in the site’s unique traffic profile; unlike many modern news sites, the majority of Chessgames users engage via desktop. This required a specialized monetization strategy that could maximize the larger real estate of desktop layouts while still providing comprehensive coverage for mobile.

##### Solution

Increase Rev initiated a multi-year partnership focused on evolving the site’s auction efficiency. We integrated the IR Bidding System, an AI-driven dynamic auction framework designed to select the highest-paying demand sources for every individual impression. By introducing premium advertiser demand into this intensified competition, we significantly increased the site’s overall yield.

Recognizing the value of the platform’s desktop-dominant audience, we executed a focused layout optimization. We re-engineered ad placements and formats to capitalize on high-viewability desktop sections, ensuring that the ads felt native to the research-heavy user experience. This technical refinement was mirrored across mobile versions of the site, creating a unified, global monetization framework that allowed the publisher to scale without manual intervention.

##### Results

The transition to a dynamic bidding ecosystem resulted in a 60%+ increase in ad revenue. The implementation of the IR Bidding System improved auction efficiency and revenue-per-impression, particularly across the site’s high-value desktop inventory. Beyond the immediate financial gains, our partnership, spanning nearly a decade, has established Chessgames.com as a high-performance asset with a sustainable, scalable revenue stream. This long-term collaboration continues to deliver measurable growth through consistent optimization and proactive demand management.

### Client Testimonial

“Increase Rev does not disappoint. My company has been with them for at least 4 years. They are great to work with, they are a financial asset, and they pay on time”

— The Chessgames.com Team

##### testimonials

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Account manager is great. Revenue increased after switching to them.

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