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##### Publisher - January 2022

##### How AstrologyZone.com Increased Revenue 42% via Existing Inventory Optimization

AstrologyZone.com is the digital home of world-renowned astrologer Susan Miller, serving as a global authority for high-accuracy horoscopes and celestial guidance.

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## Services

Ad Monetization

## Platforms

IR Bidding System

## Result 1

## 42%+

Revenue Increase

## Result 2

## 26+%

Increase in eCPM

## Services

Ad Monetization

## Platforms

IR Bidding System

## Result 1

## 55%

Increase in CPM

## Result 2

## 55%

Revenue Increase

##### Project Overview

Since partnering in 2018, the primary objective for AstrologyZone was to maximize the value of its existing ad inventory without compromising the site's world-class user experience. The publisher maintained a strict philosophy of "quality over quantity," ensuring that ads were well-managed and non-intrusive. The challenge was to replace a legacy setup of AdSense and standard ad network tags with a more sophisticated demand structure that could drive higher yields from the exact same number of ad slots.

##### Solution

Increase Rev implemented a seamless transition by replacing the legacy ad stack with our specialized monetization framework. Rather than adding more ad density, we focused on increasing the value of every existing impression. By integrating the IR Bidding System, we introduced high-tier programmatic and direct demand into a competitive, real-time auction environment.

This strategy was designed to respect the platform's focus on user experience; we optimized the existing placements to ensure they were capturing the highest possible bids from global advertisers. By focusing on auction efficiency and demand diversification, we were able to significantly lift the floor prices and eCPMs across the site’s high-traffic horoscope and feature pages, ensuring the publisher captured the true market value of their unique audience.

##### Results

The optimization of AstrologyZone’s existing inventory led to a 42% increase in total ad revenue and a 26% lift in overall eCPMs. These gains were achieved without increasing the ad load, preserving the premium user experience that the brand is known for. This partnership, which began in 2018, proves that high-authority publishers can achieve significant financial growth by simply upgrading the technology behind their existing ad slots to a more efficient, demand-rich ecosystem

##### testimonials

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Account manager is great. Revenue increased after switching to them.

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