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##### Publisher - March 2022

##### How Publimetro Achieved a 56% Revenue Lift through Local Demand

Publimetro.com.mx is one of the most prominent news and media outlets in Mexico. As a major player in the Latin American market, the site reaches a massive audience with breaking news and lifestyle content.

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## Services

Ad Monetization

## Platforms

IR Bidding System

## Result 1

## 56%

Revenue Increase

## Result 2

## 98%

Increase in Fill Rate

## Services

Ad Monetization

## Platforms

IR Bidding System

## Result 1

## 55%

Increase in CPM

## Result 2

## 55%

Revenue Increase

##### Project Overview

When we partnered in 2016, Publimetro had a very specific requirement: they wanted to increase their earnings without adding any new ad slots to their pages. They were protective of their user experience and needed to make their existing layout work harder. The challenge was to find a way to drive more value out of their current ad units in a competitive regional market.

##### Solution

We focused on a strategy that prioritized quality and local relevance. Instead of cluttering the site with more ads, we worked on intelligent fill. We connected Publimetro’s inventory directly with premium advertisers and agencies specifically within Mexico.

By using our IR Bidding System, we forced these local premium buyers to compete in real time against global ad exchanges. This ensured that every single ad space was sold to the highest bidder. Because the ads were coming from local brands relevant to a Mexican audience, they performed much better, allowing us to keep the site’s ad units almost entirely full at all times.

##### Results

By focusing on local demand and better bidding technology, we grew Publimetro’s ad revenue by 56%. Even with their strict rules against adding new ads, we managed to hit a 98% fill rate. This partnership shows that you do not need more ads to make more money—you just need better demand and smarter technology to manage the space you already have.

##### testimonials

## What Publishers Say About Working with Us

See what our publishing partners have to say about their experience with Increase Rev.

[revix_trustpilot_reviews]
❝

Account manager is great. Revenue increased after switching to them.

Account manager is great
Dr. Eyad Makki

❞

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