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##### Publisher - August 2021

##### How Indiatimes Optimized Regional Yield and Outperformed Network Benchmarks by 24%

Indiatimes is one of the largest and most influential digital media networks in India. It serves as a massive content hub for news, lifestyle, and entertainment

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## Services

Ad Monetization

## Platforms

IR Bidding System

## Result 1

## 24%

Revenue Increase

## Result 2

## 16%

Increase in eCPM

## Services

Ad Monetization

## Platforms

IR Bidding System

## Result 1

## 55%

Increase in CPM

## Result 2

## 55%

Revenue Increase

##### Project Overview

When we joined the Indiatimes network in 2020, the publisher was already using a sophisticated setup, managing multiple top-tier ad networks through Google Ad Manager. The challenge was to prove that our technology could outperform their existing high-performing partners. Indiatimes needed a way to squeeze more value out of their regional Indian traffic where standard global bidding often falls short of capturing the true market value.

##### Solution

We entered the ecosystem as a premium ad network partner, integrating directly into their existing competitive auction. Instead of trying to change their established workflow, we focused on winning through superior bidding logic and regional demand. By using our IR Bidding System, we brought a new layer of competition to their inventory, specifically targeting the India region.

Our technology worked alongside their other networks to ensure that every impression was contested by the most relevant buyers. Because our system is highly effective at identifying the value of specific regional audiences, we were able to consistently outbid other established networks for high-value impressions. This forced the entire auction to work harder, driving up the floor price for their inventory without requiring any changes to their site layout.

##### Results

The performance data clearly showed the impact of our participation. Our segment of the inventory grew in revenue by 24% more than the other competing ad networks on the stack.
Additionally, we achieved eCPMs that were 16% higher than the network average. This partnership proved that even for the largest publishers in the world with advanced setups, our bidding technology can find and unlock significant hidden revenue.

##### testimonials

## What Publishers Say About Working with Us

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