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##### Publisher - October 2025

##### How MMAImports.com Scaled Revenue 780%+ through Video Integration and Layout Optimization

MMAImports.com is a premier digital destination for Mixed Martial Arts (MMA) news, fight analysis, and sports updates. They Leverage a massive social media presence.

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## Services

Ads Monetization

## Platforms

IR Bidding System

## Result 1

## 780%+

Revenue Increase

## Result 2

## 80%

Increase in Time-on-Site

## Services

Ad Monetization

## Platforms

IR Bidding System

## Result 1

## 55%

Increase in CPM

## Result 2

## 55%

Revenue Increase

##### Project Overview

Despite this immense traffic, the publisher was limited by a legacy setup with a top-tier ad network that relied exclusively on static display units. The core challenge was twofold: first, the inventory was under-monetized due to a lack of premium demand; second, the platform needed to evolve its content delivery to keep pace with the increasingly video-centric expectations of sports fans.

##### Solution

Increase Rev partnered with MMAImports.com to fundamentally restructure the site’s monetization and engagement engine. We moved beyond standard display ads by integrating a high-yield Video Ad Stack. This allowed the publisher to capture premium video demand, which typically commands significantly higher CPMs than standard banner units.
Simultaneously, we implemented a strategic layout redesign. We optimized the user interface to ensure that content remained highly accessible, encouraging users to consume more articles and videos during a single session. By blending the new video ad formats with a more intuitive, "sticky" page structure, we transformed the site into a high-engagement environment. This shift did not just increase ad inventory—it created a more immersive experience for MMA fans, directly incentivizing them to stay on the page longer.

##### Results

The strategic shift to video-led monetization and layout optimization yielded transformative results, producing a 780%+ increase in total ad revenue. The integration of video ads successfully tapped into high-value advertiser budgets, while the improved layout and content flow resulted in an 80% increase in average time-on-site. By evolving the monetization framework from static display to a premium video-first model, Increase Rev helped MMAImports.com achieve industry-leading yield levels and long-term, scalable growth

### Client Testimonial

“Unfortunately, Increase Rev only deals in online business; otherwise, I would have conducted all my businesses with them”

— Founder, MMAImports.com

##### testimonials

## What Publishers Say About Working with Us

See what our publishing partners have to say about their experience with Increase Rev.

[revix_trustpilot_reviews]
❝

Account manager is great. Revenue increased after switching to them.

Account manager is great
Dr. Eyad Makki

❞

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